Why Sponsor?
What are the benefits of sponsorship?
Sponsorship works in a way that provides mutual benefits for the sponsor and the beneficiary. Sponsorship can inprove goodwill, enhance public relations, increase brand awareness, and improve brand image.
Awareness of the sponsor’s brand is enhanced through the publicity of the entity they are supporting. It could be through advertising, or other media such as social media or news articles, or people attending and seeing the branding of sponsors.
Sponsorship can provide a broader reach than advertising, which will only reach a finite audience, depending on the platform.
Cultivating positive and favourable brand associations and enhancing credibility is a benefit of sponsorship. Because of the goodwill factor, sponsors are viewed more favourably, which positively influences their brand equity.
Brand equity is the influence brand knowledge has on the consumer response to the marketing. Brand equity is strengthened when the consumer is familiar with the brand and holds strong and favourable associations with it.
BRAG’s reputation
Bathurst Regional Art Gallery is well respected within the local community as well as the wider arts network. Aligning with BRAG brings prestige to your brand, and a mutual benefit with ongoing connections.
BRAG’s reach
BRAG averages visitation of 30,000 people per year. Around 65% of these visitors are from the Bathurst region, and around 30% from other areas of New South Wales, including Sydney.
Public art and off site programs have allowed BRAG to reach more of the community through artwork commissions and projects that contribute to placemaking and storytelling across the Bathurst region.
BRAG develops travelling exhibitions such as Adrienne Doig: It’s All About Me! which is currently touring regional galleries in Victoria and New South Wales. The film made to support this exhibition aired on the ABC arts program, ArtWorks. BRAG’s Void touring exhibition of contemporary Aboriginal art (2019-2021) reached a national audience of 70,000.
The gallery’s digital audience has increased significantly in recent years, with a reach of over 200,000 per year through social media and website engagement.
How will my sponsorship be utilised by BRAG?
Any monetary contribution will be used to assist BRAG to promote the exhibition, artwork commission or program you are supporting through increased advertising and marketing opportunities. In-kind and other contributions can be negotiated between the sponsor and BRAG.
Sponsorship Opportunities
Exhibition Supporter $5,000
Your logo on all print and online promotional material related to the sponsorship
Complimentary double pass entry to the exhibition opening
Acknowledgement as an Exhibition Supporter in speeches by Director and in advertising
A copy of any BRAG-produced catalogue which accompanies the exhibition
10% discount in the gallery shop for the duration of the exhibition
Exhibition Sponsor $10,000
All the benefits of Exhibition Supporter, plus:
Pre-opening tour of the exhibition, with the artist, curator or Director.
Extra complimentary double pass to the exhibition opening (4 in total)
2x copies of any BRAG-produced catalogue which accompanies the exhibition
Invitation for 2 to artists supper
BRAG Supporter $10,000
Annual agreement
Your logo on all print and online promotional material related to the sponsorship
Complimentary double pass entry to all exhibition openings
Acknowledgement as a BRAG Supporter in speeches by Director and in advertising
A copy of any BRAG-produced catalogue which accompanies exhibitions
Complimentary BRAG Society 1 year Corporate Membership
10% discount in the gallery shop
BRAG Major Sponsor $20,000
All the benefits of BRAG Supporter, plus:
Pre-opening tour of the exhibitions, with the artist, curator or Director.
Extra complimentary double pass to all exhibition openings (4 in total)
2x copies of any BRAG-produced catalogue which accompanies exhibitions
Invitation for 2 to artists’ supper following exhibition opening, where available
Out There Bathurst Artwork Commission $5,000
Commission an artwork to be shown on the digital platforms on Ribbon Gang Lane or Keppel Street Forecourt. This may include workshops with local community.
Your logo on all print and online promotional material
Media opportunities
Acknowledgements online, in advertising and on promotional material, and at the end of the artwork loop
Public Art Support - Any amount
Support the creation of public art - this may include temporary or permanent artworks that assist placemaking and storytelling in the Bathurst region.
If you would like more details, please contact BRAG, where we can answer questions and supply a copy of the Bathurst Public Art Policy and Framework.
Your logo on all print and online promotional material
Media opportunities
Acknowledgements online, in advertising and on promotional material